creating a brand identity book

Branded Interactions: Marketing Through Design in the Digital Age

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

The Logo Design Idea Book

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. Written by Steven Heller and Gail Anderson, the world's leading authorities on design, this book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Logo Design: Global Brands

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this catalog features around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies.

Identity Designed: The Definitive Guide to Visual Branding

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.

Brand Identity Essentials: 100 Principles for Building Brands

Brand Identity Essentials helps design and advertising professionals, students, educators, and brand builders increase understanding of brand concepts and succeed in the messy, powerful, important work of brand-building. The new, revised edition highlights 100 key principles and expands upon the original publication to incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand the Change: The Branding Guide for Social Entrepreneurs

Brand the Change documents the brand building process step by step, unpacks the experiences of a dozen changemaking brands in case studies, features 7 guest author essays on topics from trademarking to digital marketing, and offers 23 tools and exercises that help changemakers build their own strong brand. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier.

Eat and Go - Branding and Design Identity for Takeaways and Restaurants

Eat & Go: Branding & Design Identity for Takeaways & Restaurants

More and more restaurants not only provide table services but also make food for eating elsewhere. Restaurants involved need a set of packages to satisfy both types of diners. A challenge for graphic designers having to combine appealing graphic design with convenience, practicality, food's distinctive features and a brand's characteristics.

America's Greatest Brands 12

America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong.

Rhetoric of Logos: A Primer for Visual Language

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.

Brandlife: Cafés and Coffeehouses

Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. Through interviews with design whiz and head of top coffee roasters, the book offers an insider's view on the making of coffee institutions that play up today's experience-driven coffee culture.

Branding: In Five and a Half Steps

In Branding: In Five and a Half Steps, Michael Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

First Things First!: New Branding and Design for New Businesses

First Things First! features real examples from shop owners and mechanics, dentists and organic farmers - businesses discovering corporate design for the first time - as well as from traditionally creative companies like marketing agencies, restaurants, and hotels.

Recognise Me: Branding

This richly illustrated and informative book is more than a book about brands. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations.

Designing Brand Identity

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand.

The Physics of Brand: Understand the Forces Behind Brands That Matter

Authored by Aaron Keller, Managing Partner of branding and design firm CAPSULE, Dan Wallace, founder of Idea Food, and Renee Marino, founder of Cupitor Consulting, the Physics of Brand was created through a multi-disciplinary collaboration to form new understanding of how brands move through time and space to gain value. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

Eat and Stay - Restaurant Graphics and Interiors

Eat and Stay: Restaurant Graphics & Interiors

After the successful Eat and Go book, centered on the branding of takeaways, Promopress' new title Eat and Stay showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops.

LogoLounge 9

The ninth book in the LogoLounge features expert identity work by notable designers and up-and-coming talents from around the world.

Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

LOIS Logos: How to Brand with Big Idea Logos

For over 60 years, George Lois has proven that a memorable brand name interacting with a strong visual symbol to communicate a BIG IDEA is the ultimate art form in graphic design. LOIS LOGOS showcases over 300 of Lois' logos and branding with his own comments on why they work. A bonus in the book is the chapter of 80 of his favourite logos by others, with Lois' comments on their conceptual power.

Logo Modernism

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Designing the Brand Identity in Retail Spaces

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

Airline Visual Identity: 1945-1975

Airline Visual Identity: 1945-1975 chronicles the corporate images of the airline industry through visual advertising. The large format book carefully curates the best examples of commercial art from the period, taking the reader back in time to witness the glory days of the airline industry in a museum-like experience.

Basic Identity 2

Basic Identity 2 features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.

Logo: The Reference Guide to Symbols and Logotypes

Logo: The Reference Guide to Symbols and Logotypes provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

Logo Design Love: A Guide to Creating Iconic Brand Identities

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. The second edition of the book contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

Wilhelm Deffke: Pioneer of the Modern Logo

The first book ever published about Deffke, Wilhelm Deffke: Pioneer of the Modern Logo features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs.

Building a Big Small Business Brand

In Building a Big Small Business Brand, marketing expert Dan Antonelli explains why a clear and identifiable brand is critical to a company's success and how to build a brand that will help owners gain a competitive advantage in the marketplace - and it all starts with a logo, because perception is reality.